Sales online have soared over the years and a simple drive down the strip mall filled Streets of America will expose the ghost towns that were once a thriving business zone. Online shopping has exploded in recent years as all major retailers as diverse as Target and Neiman-Marcus have fought for their share of the profits.
Cyber Monday shoppers get the incredible deals offered on Black Friday from the ease of their computer desk. Waiting in lines is a thing of the past, no camping out in from of the malls in inclimate weather, and no fist-fighting to be the first ones in the door.
Retailers have followed suit by offering even bigger deals due to the reduced costs of online purchasing. A new crop of publisher sites such as www.cybermondayreports.com have appeared to streamline the process of putting the big deals in the hands of the end consumer. This has evolved into a multi-billion dollar industry in recent years and the competition is stiff.
Starting in mid-November, the e-mails, streaming media, feeds, and blogs decry the beginning of a new Black Friday / Cyber Monday season, start showing up in digital media to the anxious, would be cyber-combatants. Speculation rises as the day draws near about what the deals will be and recently, retailers send time coded deals to publishers that show up at predetermined hours of the day adding anticipation as the retailers battle it out to bring the lowest prices to the masses.
Major media outlets have reports on shopping deals, retailer sales and human interest stories about people waiting on line outside the stores since midnight on Thanksgiving Night until the pre dawn opening on Friday all the way until midnight on Cyber Monday. These stories dominate the financial news for the weeks leading up to Christmas.
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